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Running Display (with or without enhancements)

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Placeholder content from setup. Replace it with the real guide before sharing with clients.

This guide walks through getting a Chalice display deal live, and how to optionally turn on creative enhancements at no extra cost. Replace the placeholder text with your own steps as you build this out.

Before you start

You'll need a few things in place first:

  • An active seat on the DSP you're activating in
  • A Chalice deal ID (request one from your Chalice contact)
  • Creative assets ready to upload, or a third-party tag

Note

Deals usually take a few hours to sync from the DSP to the exchange. If you don't see avails right away, give it a little time before raising a flag.

Step-by-step setup

  1. Request a display deal ID from your Chalice contact.
  2. Accept the deal in your platform's deals or inventory section.
  3. Create an insertion order and a display line item.
  4. Attach the deal to the line item and set your budget and flight dates.
  5. Save and set the line item live.

Screenshot placeholder

Tip

Keep targeting broad to start. Layering on too many filters early can choke delivery before the model has data to optimize against.

Two ways to add creative

  1. Select New creative, then Third-party.
  2. Choose Third-party display.
  3. Paste your JavaScript tag, set the correct size, and add the landing page URL.
  4. Save.
  1. Select Upload, then Image or HTML5.
  2. Add your creative file (JPG, PNG, or HTML5) and the landing page URL.
  3. Save.

Optional creative enhancements

Once your creatives are live, you can layer on Chalice creative enhancements at no additional cost.

How to apply What happens
Send your creative IDs to the Chalice team and note which enhancement you'd like for each. We handle the technical setup. Once the creatives run via the deal, the enhancements activate automatically.

Warning

Double check the creative IDs before sending. Sending the wrong IDs is the most common reason enhancements don't show up on the right placements.

Questions?

Reach out to your Chalice contact or use the search bar above to find a related guide.